Meet Shelly Belk

Behavior Analyst. Trauma-Informed Master Coach. Self-Sabotage Specialist.

I used to think my stress and overwhelm came from my career.

Turns out, it came from me. From the patterns I was unconsciously running, trying to prove my worth through productivity and perfectionism.

Even with all my success, I was exhausted, resentful, and disconnected from the version of me I thought I’d be by now. My family was getting my leftovers, and I didn’t know how to slow down without losing momentum.

Everything shifted when I started looking inward, learning how my nervous system, beliefs, and protective patterns were trying to keep me the same. Once I stopped resisting them and started working with them, life and business became lighter, faster, and more fulfilling.


My Approach
My work blends science and soul:

  • Applied Behavior Analysis to understand the why behind your patterns.

  • Trauma-Informed Coaching to create safety for real change.

  • Breathwork + Nervous-System Tools to regulate your emotions in real time.

  • Mindset & Identity Work to help you lead from your authentic self.

This is not about fixing you; it’s about helping you remember who you are underneath the self-sabotage.

Together, we’ll build the inner stability to match your outer goals, so you can move through life confident, focused, and free.